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NOT ONLY WILL IT HELP YOU BUILD CUSTOMER LOYALTY AND TRUST, BUT... From a bottom-line standpoint it will put more cars in your service bays-- with a higher average ticket per vehicle. It will help keep your name in front of your best customers and prospects. Plus, it will help build your shop's image and keep your loyal customers from "drifting away" to another shop. HOW WILL IT PUT MORE CARS IN YOUR SERVICE BAYS? WINDOW ON WHEELS stresses the importance of proper vehicle maintenance and reminds your customers that it may be time to bring their car in for service. Plus, it answers many of the questions they often ask. It instructs them on what to do when they have a problem. And it encourages readers to BRING THEIR VEHICLES TO YOU to solve those problems, rather than taking them somewhere else! HOW WILL IT BOOST YOUR AVERAGE TICKET? By educating customers about the need for vehicle maintenance and repairs. For example, suppose Mr. Smith is thinking about bringing his car in for an oil change. After reading WINDOW ON WHEELS, he realizes he probably needs a few other things as well. As a result, he winds up coming in for an oil change, a set of shocks and a cooling system flush. And while he's at your shop, he asks you about that timing belt and those valve seals he just read about in WINDOW ON WHEELS. Your newsletter has served as a "silent salesman" to sell additional services for your shop-- while your customers are thanking you for providing them with such helpful information in a friendly, easy-to-read format.

HOW WILL IT HELP YOUR CUSTOMER RETENTION EFFORTS? A typical shop can lose as much as 15-20% of its customer base per year due to "defections," relocations, etc. This means it makes good business sense to maintain regular contact with your loyal customers and prospects by sending them an informative newsletter. They'll be more likely to schedule service appointments for their vehicles-- less likely to "wander off" to a competitor-- and more likely to tell their friends and co-workers about YOUR shop! HOW WILL IT IMPROVE YOUR BOTTOM LINE? A higher car count and a higher average R.O. mean higher gross profits for your shop. If your car count increases by 10% and your average ticket increases by just 20%, your gross revenue will increase by a whopping 32 percent. Using these modest projections, the example at right illustrates how a shop investing ONE PERCENT of annual gross revenue in Window on Wheels can produce a 32 percent increase in annual sales! HOW WILL IT HELP YOU SMOOTH OUT THE PEAKS AND VALLEYS IN YOUR NORMAL BUSINESS CYCLE? Since you control the distribution, Window on Wheels gives you a way to manage seasonal fluctuations in business volume. For example, the Fall issue is shipped to you in September. This means you can mail them out in September, October or November as your needs dictate. (Or mail them in batches every few weeks to produce a more steady work flow.) As for seasonal promotions, you may change your ad for each issue or leave it the same. About half our subscribers run coupons or specials, the rest don't use any prices in their ads. (Some insert a service reminder or sheet of coupons inside the newsletter before they mail it.) Got a question? You can e-mail us at: winwheels@sprynet.com Go to Next Page ...OR... Go to Previous Page